Booming cruise liner business reviews support

The body that represents the cruise liner industry is to review its agency support as it looks to capitalise on the surging sector.

Passenger Shipping Association (PSA) director William Gibbons said the body had grown to a size that needed both internal and external support. 'The cruise industry is still in an early growth phase; once we've found the right in-house person, then we are committed to repitching the agency business,' said Gibbons.

The PSA has used BGB Communications for the past 11 years and said the agency would be invited to repitch.

It is also searching for its first in-house comms manager to facilitate the review and 'bolster relationships with agencies and the media'.

The cruise liner industry is experiencing growth in markets where other travel sectors are struggling.

According to the PSA 90 per cent of bookings come directly from travel agents, making the industry popular with ailing high street travel chains suffering from the creep of internet bookings.

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