The SPA Way has signed up Wilmslow-based independent agency Pazang PR as its first 'licensee'.
Pazang will follow The SPA Way's pay-by-results media relations method, which guarantees a client a certain amount of coverage.
The agency bills its time monthly according to PR industry convention, but works at its own expense or reimburses its clients pro rata at the end of a billing period if it has not met its guarantees.
The SPA Way, led by CEO Sara Pearson, will offer Pazang's staff intensive training and mentoring. This license is the first of a projected four the London agency will sign up in 2008.
The agency has identified 10 UK regions, including Scotland, Northern Ireland, and Wales, that they will target with their media relations licenses.