Celebrations kicked off in July, and Yo! Sushi wants to reach young urban professionals, emphasising that the 'dining experience is fun'.
The consumer retainer will see the agency promoting the brand in the national press as well handling regional media for future store openings. Threepipe will also promote changes in the restaurant menus.
Threepipe will specifically target women's titles and health, food and drink pages. Jim Hawker will head up the account, reporting to commercial director Alison Vickers.