Lingerie firm calls in agency help

A lingerie brand specialising in large cup sizes has brought in PR support to improve its market share.

Panache: large sizes
Panache: large sizes

Panache Lingerie has hired Oxford-based Brazil to build its loyalty base, increase awareness of its size D to K range, and further the bra manufacturer's reach.

The consumer campaign will be overseen by account director Juliet Rowe.

Panache is stocked at John Lewis, House of Fraser, Debenhams and Bravissimo.

Brazil already represents swiftcover.com (PRWeek, 25 January).

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