Save The Children to launch campaign

Save The Children is to launch a massive three-year campaign on Monday to raise public awareness of the problem of preventable child deaths.

Children: preventable deaths
Children: preventable deaths

The campaign will focus on winning over donors by showing simple ways of saving children's lives.

The children’s charity has brought in Henry’s House to handle media for a new website, which is one part of the campaign. The agency won the account following a three-way shootout.

A series of TV adverts for the campaign began on Monday.

Save the Children will also unveil new branding which it hopes will develop a clearer positioning for it in the UK.

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