Extreme sports outfit hires support for hotel push

The company behind the Extreme Sports Channel has brought in PR support in preparation for a brand expansion.

Extreme: brand extension
Extreme: brand extension

The Extreme Group has handed entertainment PR firm Quite Great a wide brief to support the roll-out of the brand’s clothing range, hotel chain, online shop and 'red letter day' business.

Extreme will target the consumer press as the extreme sports outfit opens new branches of its 'Ex Freshies' cafes, three of which have opened in Dubai in recent months.

The Quite Great team will report to the Extreme Group’s PR manager Gemma Parkinson.

The Cambridge-based agency's client roster includes 'breakout' MySpace artists Sandi Thom and Newton Faulkner, as well as drinks brand Red Bull.

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