The union has decided to harness this power with an innovative web campaign designed to highlight the plight of former workers of ladies' hygiene firm Lil-lets.
The workers lost their jobs when their factory was closed and production was exported to Taiwan and Poland. As a result, older workers will now receive up to 30 per cent less pension than they had hoped for. The web campaign features an entertaining three-minute film on YouTube that members are supposed to forward on as a 'viral' email. It discusses the workers' problem and appeals for the boycott of Lil-lets products until private equity firm Electra gives discretionary pension payments to redundant workers aged over 50.
So what type of short film, protesting on behalf of the former Lil-letists, will you find on the popular video-sharing website? Why, a period drama, of course.