LETTERS: McDonald's is an inspiration to us all

It is incredible how good PR and a well structured business strategy can turn a businesses reputation around.

The article in last week's edition entitled 'How McDonald's took on its critics' (Analysis, 8 February) was inspiring. The five steps that Nick Hindle states sound quite simple, but as we know, the process and outcomes of PR are anything but simple and predictable. To be able to turn around a globally successful company with a reputation-threatening crisis is inspiring to PR students such as myself.

Nicola Banks, PR student, Leeds Metropolitan University.

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