Unsurprisingly, where we part company is at his judgment that PR 'distorts' and is 'a destructive art'. Distortion suggests that the prevailing perception is accurate. Yet as we know, a great deal of any PRO's job involves correcting mistakes.
Tucked inside Davies' seemingly compelling book, he paints a recent case of mine (that of the NatWest three) as an example of all-powerful media manipulation. My greatest concern is that his text diminishes the valuable and valid message of the campaign itself - highlighting the insidious nature of the UK's extradition arrangements with the US.
Still, from what I've read Flat Earth News is a ripping yarn. PRWeek's article claims the industry is 'standing up for itself' - yes, but to a point. We need to do far more.
Melanie Riley, director, Bell Yard PR.