The five-month long PR and lobbying campaign 'Fighting for Essex's Post Offices' fought to save 32 shops across the county from being closed as part of the Post Office's nationwide programme to close 2,500 branches.
Essex is now in a two-month negotiation period, giving each branch a criteria assessment for financial support. The commitment could be worth up to £1.5m over the next three years.
The campaign included a photo-shoot launch with 13 Essex MPs, wider lobbying of government ministers, an e-petition, a one-off designed Christmas card and a 'Fighting for Essex Post Offices' Facebook site.
Essex County Council head of media Giles Roca said: 'It blows the whole post office closure programme to smithereens. This means that any other council can now use this campaign as a model to fight back.'