3 Monkeys wins pitch for male grooming range

3 Monkeys Communications has won a consumer and trade PR brief for natural male grooming range Bulldog.

Bulldog: grooming for men
Bulldog: grooming for men

3 Monkeys was appointed to the account following a seven-way pitch.

The agency takes over from Slice, which was appointed to handle the launch activity for the brand last year (PRWeek, 13 July 07 ).

Bulldog products are sold in Sainsbury's nationwide and their USP is that they don't contain contain any man-made chemicals.

The campaign will be led by 3 Monkey's account director Anna Stanley, who said: 'We'll be implementing a brand awareness campaign with integrated activity focussing around the 'natural' USP.'

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