Air transport group brings in specialist support

Aviation IT group SITA has hired aerospace specialist The Wordshop to manage its corporate comms programme.

SITA: new support
SITA: new support

The Wordshop director Barbara McCall and her team have been briefed to increase mainstream coverage for SITA, which is owned by a cooperative of 600 airlines and airports.

'Now that airports are increasingly involved in security issues, SITA has a huge eGovernment initiative,' said McCall.

The four-year old London agency takes over from two-year incumbent Octopus Communications, who did not repitch for the business.

'It was not worth it for us budget-wise,' said Octopus MD Sandy Purewal.

The Wordshop's client roster in the air transport sector includes OnAir, the company pioneering the use of mobile phones on flights.

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