DIARY: Water everywhere, now a drop to drink

Remember the trials and tribulations of the staff at West of England agencies who had to row, waterski and swim to work during last year's floods?

One of the most badly hit was Cheltenham-based Target PR, which went to great efforts to help rebuild the local economy (PRWeek, 3 November 2007). Its work with the Forest of Dean Destination Management Organisation and South West Regional Development Agency helped businesses recover as the water subsided.

Now, Diary hears that Target has won a brief for a brand with 'a more contemporary look' and a 'metropolitan distribution in the UK confirming its reputation as a healthy, stylish choice'.

The brand? Brecon Carreg natural mineral water. Now, Diary is not making any suggestions about where the water is sourced, but aren't the good people of Target a bit fed up with H2O by now?

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