2 MINUTES WITH: Jeremy King, editor, Event

Event industry titles RSVP and Event merged last week. Tell us about the new title.

Jeremy King
Jeremy King

We have taken the best bits of Event and RSVP and created an all-encompassing events bible. The magazine is read by event planners for high-flying corporates such as BP, GlaxoSmithKline and Mercedes as well as industry suppliers such as venues, catering and lighting.

What regular sections do you have?
The first section is 'What's Hot', which shows products and services that can enhance any event. In 'Brand Watch' we take a brand and discuss its event marketing strategy. We also have a 'New Venues' section that companies such as Bacchus and Golden Goose speak to us about regularly.

What opportunities are there for PROs?
We have seven to eight features each month about different aspects of the events industry. One soon to be written feature is about how to theme different events, and another focuses on how to get the right event staff.

What are you looking for from PROs?
We are interested in quirky events. The more high-profile the better. We recently went to a charity love-ball in Moscow and the ice palace pictures will probably make our front cover.

Any advice for PROs?
Read the magazine, and know where your idea would go. PROs often call me with a conference story, which is relevant for our sister title Conference and Incentive Travel, not us.

Anything else?
Never over-exaggerate how good an event is going to look. If we turn up and it looks nothing like the brief then we will not use that PRO again. We have a blacklist of press relations people in the office that I will not use.

How and when should PROs get in contact?
We are a monthly magazine and go to press around the 22nd of each month. We need everything by the first week of the month. Phone or email is fine.

Circulation: 16,000 controlled
Publisher: Haymarket
Email: jeremy.king@haymarket.com
Phone: 020 8267 4055

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