Diageo signs Cadbury chief

FTSE 100 drinks firm Diageo has brought in two senior PROs to strengthen its corporate and broadcast teams.

Cadbury Schweppes head of PR for UK and Ireland, Rowan Pearman, joins in March as head of corporate PR. Pearman will report to director of comms Stephen Doherty, who instigated the recent staff hirings.

Former Medialink director Dominic Redfern has also joined the Guinness owner as head of broadcast and comms.

Last week, former SABMiller media relations manager James Crampton joined as head of financial comms from life insurer Old Mutual (PRWeek, 1 February).

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