Freuds MD takes top role at C&W

Freud Communications MD Fiona Noble is to fill the recently vacated top role at Cohn & Wolfe (C&W), one of the UK's largest PR agencies.

Noble: rejoining WPP stable
Noble: rejoining WPP stable

Although both agencies are still in talks, Noble is expected to join the WPP-owned agency in the summer.

Freuds chairman Matthew Freud said he was ‘grateful for the contribution Fiona has made over the past two years'. Freuds is not ­expected to replace her.

C&W's hunt for a CEO began after Jonathan Shore's exit last November, following a five-year stint at the helm.

Last year C&W lost high-profile accounts with O2 and Starbucks. The agency also saw the arrival and swift ­departure of several senior members of staff, including MD of technology Gladys Elia and MD of corporate Andrew Sharkey.

Before Freuds, Noble was MD of marcoms at WPP-owned Hill & Knowlton. She has also worked for Euro RSCG in its London office and helped set up its network in the Middle East.

C&W's global CEO Donna Imperato said: ‘We are very much looking forward to Fiona's fresh perspective and valuable input.'

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