Kerzner hires BGB and Freud for Dubai Palm launch

Luxury resort developer Kerzner International has hired BGB Communications and Freud Communications for a joint brief to handle the launch of its flagship resort on the Palm Jumeirah in Dubai.

Kerzner: artist's impression
Kerzner: artist's impression

The 'Atlantis, The Palm' resort opens in September this year and includes 17 restaurants and bars, a water park, and a lagoon.

The agencies will work together on a UK corporate, lifestyle and travel media relations brief for the resort.

BGB account director Angela Maini said: 'It will be critical to put into place a campaign to continue the momentum after the grand opening. We will work with trade partners in order to engage interest and drive early bookings, positioning it as a "must experience" hotel and day attraction.'

BGB will target travel, food and wine, lifestyle and spa titles as part of the brief.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.