2 MINUTES WITH: Dawn Alford,

The Editor in chief of Tesco Magazine talks to us about the magazine an opportunities for PROs.

Dawn Alford
Dawn Alford

WHO IS YOUR DEMOGRAPHIC?
Our main readers are our core shoppers - females aged 25 to 44. But as the magazine reaches more than 16 million Tesco customers, we need to be as inclusive as possible. We have a circulation of two million, making us one of the most widely read magazines in the country.

DOESN'T THE MAGAZINE JUST PLUG TESCO PRODUCTS?
No. We have everything that a glossy female newsstand title would have. We have high quality beauty and health pages. We shoot our fashion pages abroad. We also run emotional features, showbiz items, and have a 'great reads' section.

TELL US WHAT YOU NEED FROM PROS.
Read the magazine and pitch relevant ideas. Think up a quirky idea that would fit our editorial. Although we do have product pages, thinking more creatively will get you better coverage. For example if it is Father's Day coming up, offer to take five of our readers to Brands Hatch for the day.

DO YOU HAVE ANY OPPORTUNITIES COMING UP SOON?
Our Mums of the Year Awards are on 2 March (Mother's Day). We cover the event in both our March and May issues. The March issue will cover the mums' stories, and the May issue will cover the day itself. There is an opportunity for PROs to give us luxury treats for our goody bags or offer us prizes that we can mention in our editorial.

HOW DO YOU PREFER TO BE CONTACTED?
Preferably email. We get so many calls every day that it is impossible to speak to everyone. I can give them a call back if I am interested.

...AND THE DEADLINES?
The magazine is bi-monthly and comes out at the beginning of every other month. Ideally we need items two months in advance for each issue, but it is always worth getting in touch if you have a good idea.

Publisher: Cedar Communications
Editor: Dawn Alford
Deputy editor: Helen Maher
Contact: tesco@cedarcom.co.uk

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