Local Bluetooth scheme begins

A mobile marketing company aiming to 'commercialise' Bluetooth technology at football stadiums and shopping centres has signed a deal with Threepipe for a comprehensive PR brief.

Bluepod Media has developed hardware that allows mobile phone users with Bluetooth to download content depending on their location or venue. The company has so far linked with ten top football clubs including West Ham and Blackburn Rovers. The agreement allows football fans to download club profiles, fixtures and sport news for free within each stadium on match days.

Bluepod Media has made a similar agreement with Vue Cinemas and Bluewater parent company Lend Lease Retail, allowing Bluetooth users to download content within 100m of each cinema or shopping centre.

Threepipe co-founder Jim Hawker and his team will promote the Bluetooth marketing outfit to potential partners and to industry press.

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