Diageo bags rival head of comms

Former SABMiller media relations manager James Crampton is joining rival drinks firm Diageo as head of financial comms.

Crampton is currently at life insurer Old Mutual in a top comms role, having joined in 2006 (PRWeek, 30 November 2006).

He joined SABMiller in 2005 from Brunswick (PRWeek, 27 May 2005). Crampton had been at the City agency for five years, working with luxury goods company Pinault-Printemps-Redoute, which owns Gucci.

Diageo is the world's largest liquor company, and has this week agreed to buy California winemaker Rosenblum Cellars for £52m to add a higher-priced Zinfandel to its wine range.

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