Children's Society plans roadshow

The Children's Society is planning a nationwide PR roadshow next month to publicise its ongoing Good Childhood Inquiry.

Retained agency IncrediBull will kick off the roadshow on 4 February, which encourages people to submit their childhood memories. It will sell in stories of the best memories to the regional media.

Celebrities will be used for each area, with Shaun Williamson (Barry from EastEnders) kicking off the first show in Lakeside shopping centre.

When the roadshow ends in July, the campaign will release 'Britain's favourite childhood memory' to the national press.

The charity launched a new campaign - Hundreds and Thousands - to the nationals this week. It is using singer Sophie Ellis-Bextor.

The Good Childhood Inquiry is surveying the public on their experiences of childhood. These results will be released at the end of next year.

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