Plastic surgery clinic in star deal

PR has facilitated a unique deal that will see its client, a major plastic surgery clinic, getting augmented PR coverage when certain celebrities go under the knife.

Houghton: star endorsement
Houghton: star endorsement
Transform clinic will be the only company to perform plastic surgery on celebrities signed up to Neon Management, ­including stars such as Big Brother's Chantelle Houghton. In ret­urn for red­uced-price surgery, stars will promise to mention Transform in media interviews.

‘By teaming up with Neon, we can get the recognition we deserve,' said Transform PR manager Shami Choudhry.

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