X-factor singer reviews PR

Former X-factor winner Shayne Ward is parting company with Neil Reading PR and will now be promoted by Hall Or Nothing.

Ward: won X-factor in 2005
Ward: won X-factor in 2005
Ward has been promoted by Neil Reading PR since he short to fame in 2005 (PRWeek, 10 November 2005).

The review also sees Taylor Herring's digital division, Force10, being hired for online PR.

Anne-Marie Thompson, head of media at Ward's Sony BMG-owned record label, Syco, said: ‘Neil Reading PR did an absolutely fantastic job' and said the change was part of a wider process of ‘freshening thing up.'

Hall Or Nothing has also recently been taken on to promote indie band the Pigeon Detectives.

Hall Or Nothing is best known for working with rock bands such as Oasis and the Manic Street Preachers, but it has promoted many pop acts - such as Emma Bunton - over the years.

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