DIARY: Where were you for King Kev's return?

'King Kev' Newcastle United shirts are currently more popular than a little time alone at an agoraphobia convention, after Kevin Keegan returned messiah-like to manage the Tyneside football club last week.

Former PRWeek profile victim and College Hill CEO Richard Nichols once confessed the greatest moment of his life was when he met Newcastle's other favourite adopted son - Bobby Robson.

Diary asked him for his take on Keegan's return: 'It is a bit like everyone knowing exactly where they were when they heard that JFK had been shot... I will always remember where I was at 4.00pm yesterday when I heard of his second coming,' cooed Nichols, before adding: 'I have got used to the annual disappointment associated with losing, with supporting Newcastle year in year out. It is the hope I find more difficult to cope with.'

It is enough to make you yearn for an easy life in PR...

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