Technology: Headstream wins Virgin book pitch

Digital specialist Headstream has been handed a brief from Virgin Books to promote its titles online.

The Southampton outfit will start this month, publicising a health title aimed at those struggling to keep New Year's resolutions.

Headstream will promote weight loss guide The No Crave Diet, written by a husband and wife team of doctors, by targeting high-traffic lifestyle websites.

The agency has experience with blogger relations, having worked on digital campaigns for controversial film The Kite Runner (PRWeek, 5 November 2007) and the online relaunch of movie magazine Total Film (PRWeek, 13 June 2007).

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