Launch Group loses school computers account

Tesco has dropped Launch Group from its Computers for Schools account and handed the sought-after brief to Resonate.

Rival agency Resonate was hired after a three-way pitch against M&C Saatchi and the Launch Group, which had promoted the supermarket's flagship corporate social responsibility scheme for five years.

Computers for Schools 2008 will launch in March - its 17th year of operation.

Resonate MD Michael Frohlich said the agency's brief is to promote the scheme as being 'bigger than just computers', highlighting the fact that vouchers can now be used towards other equipment, such as musical instruments, reference books and digital cameras.

Resonate may also have to deal with controversy about the scheme, because Tesco has in the past been accused of spending too small a proportion of its profits on computers.

Last week, Launch was appointed to a new project for Tesco's Healthy Eating range (PRWeek, 18 January 2008).

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.