The association insists the legislation is unfair to clients, consultancies and employees and that an alliance with the advertising industry is the best way to force government concessions.
PRCA comms manager Richard Ellis said: 'It is time that the creative industries stood together. The PRCA is putting the finishing touches to a lobbying plan and will approach the advertising industry about a joint campaign.'
The PRCA has been spurred into action after the Institute of Practitioners in Advertising (IPA) conference last week, at which a succession of speakers attacked the regulations.
Speakers at the conference included Tory MP Peter Luff who said: 'These regulations are a very real threat and an unnecessary burden to the creative industries, with no benefit to anyone.'
One speaker, Storm Communications head Derek Lowe, was at the centre of PR's first precedent-setting TUPE dispute last year when former employee Karis Hunt won an unfair dismissal claim (PRWeek, 4 July 2007).
'The consensus at the IPA conference was that TUPE totally goes against free choice for clients,' Lowe told PRWeek. 'It's ludicrous.'
TUPE, or Transfer of Undertakings (Protection of Employment), is government legislation designed to protect employees when a change of service provision occurs, where services (such as PR) are reassigned to a new contractor.