Lucre wins Ronseal launch

Wood treatments company Ronseal has hired Lucre for the launch of a new range of eco-based products.

Tamarind Wilson: Lucre director
Tamarind Wilson: Lucre director

Following a four-way pitch, Lucre is working on the range of furniture oils, woodstains, preservers and varnishes which focus on ethical responsibility across sourcing, manufacture and supply.

This is the first time that Ronseal has hired a PR agency in recent years.

Lucre is planning a major launch with online and offline activity in Spring.

Ronseal MD James Smith said that the reason for the big push on these ethical products is to broaden consumer knowledge of the innovative products being developed by the company.

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