Inspiration, information and entertainment on all things gadgety. The new site has a beautifully clear navigation, loads more reviews, searchable hands-on video reviews and the best products in pretty much every category under the sun. And extremely quick load times.
Does the new site attract more women than the magazine?
Being a website, we obviously have to have a broader appeal than the mag. We still have our core urban warriors and males aged 15-40 who want the latest cutting-edge tech, but these are joined by savvy shoppers: people looking for buying advice on the best gadgets on the market. We're waiting for official results, but I'd expect to see far more women on the site.
What sections will it have?
Our all-new 'Top 10' section. From sat-navs to robots, mp3s to plasmas, we've rated and reviewed thousands of products to produce the ultimate gadget buyers' guide. Our weekly podcasts and vodcasts are both in the iTunes Top 30. Plus, we've pimped our forums, blogs and 'Have your say' areas to get our users much more involved.
What types of features are planned?
Lots of gadgets in action! We want to get hands-on videos with new releases as quickly as possible, as well as publish essential guides on the top tech and accessories for special events, loads more how-to guides to engage with tech effectively, and jargon-busters and blogs on the day's hot topics.
How should PR people get in touch, and what do you want from them?
Email us to hit the website and mag. We're looking for new product releases, any special events that we could film and, of course, any exclusives we can give extra coverage.
Any tips for PR people? Pet peeves?
Please find out what our site and mag are about before calling.
Telephone: 020 8267 5885