'Check in your ego with your coat' at Davos forum

PR industry bosses heading to Davos for the annual World Economic Forum next week have been advised to 'check in their egos with their coats'.

Ketchum London CEO David Gallagher has come up with six tips for surviving the hectic and often confusing few days in the Swiss town:

1. Go with a purpose. Whether it is to learn or network, don't think you can wing it.

2. Plan to be tired. Sessions start at 7am and the parties go on until dawn.

3. Unless you are an A-lister, accommodation is sparse. A decent towel and pillow will be worth the luggage space.

4. Check in your ego with your coat. No matter what you do, you will be surrounded by people who do it better.

5. Pack a scarf and gloves. And black rubber-soled boots that you won't have to take off at the security at every entrance.

6. Don't wear a dinner jacket at the closing party, even if the invite says it is black tie. You will be pinned as a newbie.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.