In this week's podcast, available at www.prweek.com/uk, he says: 'In some cases the workforce at a company can be the last to know company-important information. It is not acceptable in today's modern world.'
Loat reminds that keeping a client's workforce engaged will not only improve productivity but also help staff retention and keep them motivated.
He suggests using the current trend of mobile technology as a method to communicate effectively with staff.
'When staff are reading in the media about their company they really appreciate a personal message from the person at the top telling them what is going on.'
He concludes: 'It is something that PROs advising organisations should think about if they want to continue to motivate and engage in a real dialogue with their staff.'
Take a look at Loat's Viewpoint at prweek.com/uk.