Fashion site lures H&K PRO in-house

An online fashion site has taken its PR in-house after hiring a staffer from its former agency.

Lauren Cleak, who managed the my-wardrobe.com account at Hill & Knowlton, said the fashion site had decided to move its PR operations in-house because 'with fashion brands, the buying and the PR go hand in hand'.

She becomes my-wardrobe. com's first PR director, ending a one-year stint as an account manager at H&K.

The company will target the international press, UK magazines, newspaper supplements and other websites.

Before H&K, Cleak worked for rival Ketchum.

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