Manchester's MC2 agency takes over Vertigo PR

Vertigo PR, the Manchester consumer agency launched by former Communique MD Nathalie Bagnall, has been acquired by fellow Manchester agency MC2.

MC2 specialises in B2B and professional services PR. Bagnall said the deal was worth around six figures over a period of time, the figure being a combination of shares in MC2 and money - a 'long-term' deal rather than cash up front.

Vertigo launched less than a year ago (PRWeek, 30 March 2007). Its four staff moved into MC2's premises on Monday, when the deal was struck.

MC2 is now almost 40-strong and its brand division will be called Vertigo.

Bagnall takes the role of MD at MC2, with the incumbent, Mike Perls, moving to a CEO role.

MC2's brand division was five-strong before the acquisition, with clients including Krispy Kreme in the Manchester area. Vertigo clients now joining the fold include Deva Technologies, Chesshire Chauffer Services and Richard Goodall Gallery.

- Also in Manchester, Jennifer O'Grady, a former Brazen account director, has launched consumer agency Democracy. It specialises in social and traditional media.

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