Time Out drafts in The SPA Way to handle busy year

Time Out has appointed The SPA Way to handle its consumer business following a six-way pitch.

The SPA Way fended off rivals Resonate, Exposure, DSA, Frank and Braben to win the sought-after brief.

The agency starts immediately and will be working on a brief to support a series of magazine upgrades launching in January.

'This will be a busy year for Time Out,' said the head of magazine marketing Catherine Demajo. 'We will celebrate our 40th anniversary, launch five additional international magazine titles and increase the amount of content and functionality available online in the key genres of music and travel.'

The account was put out to pitch in September (PRWeek, 21 September 2007). The SPA Way will report to group marketing director John Luck.

Time Out Group head Tony Elliott founded the publishing house in 1968 as a student, using a £75 gift from his aunt. The company is now reported to be worth in excess of £30m.

The group publishes 21 international editions of its flagship Time Out magazine in cities including New York, Paris, Tel Aviv and Almaty. The company also publishes travel guides, and sells more than 800,000 of its Time Out City Guides every year.

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