Luxury tour firm turns to Wild Card

Wild Card has landed a £50,000 contract with luxury tour operator Scott Dunn.

Scott Dunn was previously represented by specialist travel PR Ann Scott Associates. Wild Card won after a seven-way pitch.
The tour operator changed agencies in order to expand its coverage beyond the travel pages of the press.

Wild Card senior account director Celia Clark said that Scott Dunn was looking for an agency that took ‘a lifestyle approach to PR and would ultimately raise their profile as a luxury brand'.

She added: 'They want us to broaden their exposure and come up with creative ideas that will hook the consumer press.’

Wild Card’s four-person Scott Dunn team is looking to achieve high-profile press coverage, initiate strategic partnerships with third parties and support new projects.

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