Green powerboat receives pro-bono pledge

Chatsworth Communications has stepped in to provide pro bono PR support for a ‘green’ powerboat’s world record-breaking attempt - after a call for help in PR Week (14 December 2007).

Boat: speedy
Boat: speedy
Chatsworth director Nick Murray-Leslie and his team at the London agency will promote £3m biodiesel-fueled powerboat Earthrace. The boat will circumnavigate the globe starting in March, maintaining a zero carbon footprint to promote sustainability.
‘Biofuels and sustainability are right up our street, so we are going to work on this one to help with the international comms at the various ports where the boat is due to stop and to drum up sponsorship,’ said Murray-Leslie.
Freelance PR consultant Beverley Bailey had been working on the Earthrace project for four months, but contacted PR Week in hopes of attracting sponsorship last week.
PR Newswire has also been involved, providing the Earthrace team with its global contact database.
Earthrace will be docked in Greenwich this week so Londoners can meet the crew and learn more about sustainable resources.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.