Cosmetics giant in CSR overhaul

L’Oréal is staging a tender for corporate agency support as it looks to revamp its corporate image.

The cosmetics company is und­erstood to have whittled the pitch-list down to a few agencies, with one to be app­ointed by the end of the year. The brief is believed to run into six figures, but L’Or­éal would not confirm this.

L’Oréal is frequently in the news, having made headlines in the past year for its £650m acquisition of Dame Anita Roddick’s The Body Shop, which caused surprise in some circles.

This month L’Oréal bro­ught in one of its top exe­cutives, Sophie Gasperment, to run The Body Shop following the death of entrepreneur Roddick in September.

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