Park and ride

Thorpe Park is planning to shift its reputation from ‘fun but safe’ to the theme park for ‘thrill-seekers’ wanting ‘insane fun’.

The Surrey theme park has hired Nelson Bostock Communications for a consumer campaign starting in 2008.

The agency will work closely with the in-house PR team to target 16- to 24-year-olds and ‘up for it’ families.

Thorpe Park launched the world’s fastest rollercoaster, Stealth, in 2006.

‘There is huge scope for creativity, but as for going on Stealth, I’ll need some persuasion first,’ said agency chairman Martin Bostock.


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