Bell Pottinger to aid web bingo firm

One of the UK’s largest ­online bingo operators has enlisted agency support to make the most of extra trade afforded by the smoking ban.

Cashcade, owners of Foxybingo.com and Getminted.com, has hired Bell Pottinger Corporate & Financial for a corporate comms brief.

The agency is tasked with building the profile of Cashcade among leisure and ­gaming correspondents, as well as highlighting its inc-reased business as a result of the growing use of internet bingo following the smoking ban in July.

Industry insiders told PRWeek that if Cashcade continues to be successful it could be a candidate for acq-uisition from a bigger gambling group or even a listing. Bell Pottinger said it was not brought in for this specific role.

Foxybingo.com, the UK’s second-largest bingo website, is endorsed by glamour model Katie Price.

Separately... Casino firm Genting Stanley has hired Phil Hall Associates to promote its London casinos.

 

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