Children in Need tops NGO Watch with record fundraiser

Children in Need has ended the RSPCA’s four-month stint at the zenith of NGO Watch.

The annual fundraiser claimed top spot in November’s table with mentions in 439 articles – just one more than last year.

The 28th BBC Children in Need appeal generated a record £19m in public donations, despite the phone-in scandals of the past year.

The Royal British Legion finished in second place for the second consecutive month, after it supported plans for war veterans to be given fast-tracked NHS care.

The new scheme will be partly funded by the Ministry of Defence, with the rest of the funds coming from hospital trusts. Royal British Legion director general Chris Simpkins said: ‘This is a major gain in our campaign to honour the covenant, and welcome news for veterans and pensioners.’

The RSPCA slipped down to third place after four consecutive months in the top spot. However, the charity ann­ounced a new campaign to find new homes for unwanted cats, which generated 288 mentions, up from 274 in the last chart.

This month also saw Greenpeace re-enter the table in fourth. The pressure group’s most recent ‘Guide to Greener Electronics’ provoked controversy in the technology industry as well as claims that Greenpeace’s research methods were ‘lazy and flawed’.

NGO Watch is compiled by Infonic. Its spokesman Lawrence Ampofo said: ‘While Greenpeace’s guide generated a vocal response from the technology community, it also proved that its direct approach on technology issues is achieving the desired effect, by forcing multinational companies to consider the environmental effects that are being created by their manufacturing processes.’

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