Geronimo hired for school tech push

The British Educational Communications and Technology Agency (Becta) has appointed Geronimo Communications to promote the role of technology in learning.

Becta, an agency of the Department for Children, Schools and Families, oversees the procurement of ICT equipment and e-learning strategies for schools.

It selected Geronimo following a competitive pitch. The agency will design and implement a campaign to reach out beyond the education community and to convince parents, employers and learners of the benefits of technology.

The campaign will launch in mid-January 2008 and Geronimo will focus on consumer media
relations. It will publicise a report into technology in learning and promote a campaign website.

Geronimo’s five-strong team will be led by associate director Rebecca McLeod. The initial contract runs until March 2008, with scope for extension.

Geronimo’s CEO Karen Harris made a shock exit from the agency last week (PRWeek, 7 December). She plans to set up a mentoring charity.

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