The two agencies will become OgilvyHealthPR. It will be headed by Shire Health MD Matt de Gruchy. ‘The formation of this joint venture simplifies the health PR offer of Ogilvy,’ said de Gruchy.
Employees of both agencies will be retained, with Ogilvy PR Health’s eight employees relocating from their current location in Canary Wharf to Shire Health’s base in Paddington in January. The combined team will consist of more than 50 staff.
OgilvyHealthPR will retain the structure of Shire Health by dividing its core offer of ‘business units’ that include consumer health, pharma comms and pan-European comms.
Ogilvy PR Health director Joanne Wunder will move across to the new agency as a business unit head.
Clients of both agencies will stay on board. They include Merck, J&J, Lilly, Novartis, Wyeth, AstraZeneca and Roche.