Ogilvy consolidates healthcare divisions

Ogilvy is consolidating its healthcare offering with the merger of Shire Health PR and smaller healthcare specialist Ogilvy PR Health.

The two agencies will bec­ome OgilvyHealthPR. It will be headed  by Shire Health MD Matt de Gruchy. ‘The formation of this joint venture simplifies the health  PR offer of Ogilvy,’ said de Gruchy.

Employees of both agencies will be ret­ained, with Ogilvy PR Health’s eight employees relocating from their current location in Can­ary Wharf to Shire Health’s base in Paddington in January. The combined team will consist of more than 50 staff.

OgilvyHealthPR will ret­ain the structure of Shire Health by dividing its core offer of ‘business units’ that include consumer health, pharma comms and pan-Eur­opean comms.

Ogilvy PR Health director Joanne Wunder will move across to the new agency as a business unit head.

Clients of both agencies will stay on board. They include Merck, J&J, Lilly, Novartis, Wyeth, AstraZen­eca and Roche.

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