Kinks drummer signs Naked Ape

The ex-drummer from The Kinks has asked London digital agency Naked Ape to promote his electronic drums company.

Bob Henrit is keen to get coverage outside the music specialist press. Naked Ape plans to build on the popularity of the Guitar Hero and Sing Star video game franchises, based on the premise that everyone secretly wants to be a rock star. 

Henrit’s Traps Electronic drum kits allow novice drummers to practice without disturbing neighbours, as they plug into the user’s iPod

‘These kits sound and feel very close to the real thing but don’t take up much room,’ said Naked Ape acc­ount director Jools Moore.

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