VIEWPOINT: Don't let green initiatives turn into a gimmick

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First & 42nd Director David McKnight looks at the broader implications of a company's green initiatives.

In this week’s podcast he says: 'What this is actually about is companies being green and not just being seen to be green.'

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VIEWPOINT ARCHIVE...
 28.02.08 - Global forces will revolutionise PR practice: With Manning Selvage & Lee global CEO Mark Hass. Click here for WMP (PC) OR here for QuickTime
 21.02.08 - Wise up to the potential of social marketing: With Porter Novelli director Colin Shevills. Click here for WMP (PC) OR here for QuickTime
 14.02.08 - Earn respect by building value for clients: With LDR London founder Louis de Rohan. Click here for WMP (PC) OR here for QuickTime®
Pam Bourne07.02.08 - NICE has a huge role to play in pharma comms: With Packer Forbes deputy MD Pam Bourne. Click here for WMP (PC) OR here for QuickTime® (MAC)

24.01.08 - Be clear over Heathrow terminal six plans: With Z'est MD Marc Prema-Ratner. Click here for WMP (PC) OR here for QuickTime® (MAC)


 17.01.08 - NICE proposals come down to resources: With Advocate MD Jamie Holyer. Click here for WMP (PC) OR here for QuickTime® (MAC)

 10.01.08 - Don't let the workforce be the last to know: With Grasswhispers creative director Martin Loat. Click here for WMP (PC) OR here for QuickTime® (MAC)


14.12.07 - Online videos are the future of campaigns: With radio and website video producer Radio Lynx’s content editor Ben Whitmarsh. Click here for WMP (PC) OR here for QuickTime® (MAC)


28.11.07 - Do not let the media drive the England agenda: With Splendid Communications’ sports and gaming director Gary Bradshaw. Click here for WMP (PC) OR here for QuickTime® (MAC)


21.11.07 - Back CSR campaigns up with credible intent: With Brendan May, MD of Planet 2050. Click here for WMP (PC) OR here for QuickTime® (MAC)


14.11.07 - Media analysis needs to be immediate: With Andrew Muir, MD at web-based software provider Vocus Europe. Click here for WMP (PC) OR here for QuickTime® (MAC)


07.11.07 - Sponsorship is more than just hospitality: With Dee Bourne, business development manager at Kent-based marcoms agency The Hub. Click here for WMP (PC) OR here for QuickTime® (MAC)


31.10.07 - We should be worried about editorial cuts: With National Union of Journalists’ general secretary Jeremy Dear. Click here for WMP (PC) OR here for QuickTime® (MAC)


24.10.07 - Harness the potential of the mobile web: With Ed Barker, Kaizo head of technology. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


17.10.07 - US credit crisis has knock-on effects here: With Golley Slater senior account manager Derek Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


10.10.07 - Spread the word about social marketing: With Litmus Blue partner Steve Barton. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


03.10.07 - Word of mouth may not be flashy but it works: With Tristan Pineiro, senior account director at 3 Monkeys Communications. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


26.09.07 - Sponsoring the 2012 Olympic games: With EDF Energy director of communications Gareth Wynn. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


19.09.07 - Evaluate your own campaigns - and pay for it: With BMA Communications joint MD Lindsay Morgan. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

12.09.07 - Social issues need effective PR as well: With Shine Communications senior publicist Zac Schwarz. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


05.09.07 - PROs need to be better marketeers: With Adrian Brady, managing director of Eulogy. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


29.08.07 - Don't make parties the easy option: With Karen Keany, co-founder of the PRactice. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


22.08.07 - Global comms is crying out for new talent: Featuring Hill & Knowlton chairman and CEO Paul Taaffe. Click here for the WMP version (PC) OR here for QuickTime® (MAC)



15.08.07 - Treat China as a single market at your peril: With the 93 1/2 co-founders. Click here for the WMP version (PC) OR here for QuickTime® (MAC).


08.08.07 - An employment lawyer’s advice on TUPE: Featuring Robert Mecrate-Butcher, employment partner at law firm Pinsent Masons. Click here for the WMP version (PC) OR here for QuickTime® (MAC).


25.07.07 - Web 2.0 is a 'call to arms' for all good PROs: Featuring Jonathan Hughes, joint MD of Golin Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

18.07.07 - You need more than a contacts book to survive: Featuring Lawrence Dore, joint founder at Mantra Public Relations. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

 

In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020


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