Bluetooth used to tackle gun crime

Lambeth Council is to communicate the problem of teenage gun crime by sending a warning film to children's mobile phones via Bluetooth.

Bluetooth used to tackle gun crime
Bluetooth used to tackle gun crime

The 60-second film graphically details the dangers of gun crime. Lambeth expects that up to 1,000 children a day will receive it on their way to school.

Mobile marketing agency MobsVentures is installing Bluetooth masts through December, targeting specific estates and bus stops.

The film is acted out by young people from Lambeth and shows the consequences of carrying weapons.

Lambeth comms officer Sarah Campion said: ‘It is adding an extra layer of communication. Technology is a really good way of reaching young people.

'The film follows the recent launch of an awareness-raising campaign that used leafleting and billboard posters to show the impact of crime and the steps that are being taken to decrease crime across the borough.

Lambeth Council has also put in place a gangs commission as part of its attempts to reduce the number of young people involved in crime.

Click here to view this film

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.