Britax brings in Rave to boost profile

Children's car seat manufacturer Britax has brought in PR agency Rave to increase its profile within mainstream media.

Birmingham-based agency Rave won the brief after a competitive three-way pitch.

‘Key objectives for the campaign will be to maintain and improve on the company's respected reputation within the industry, increase the profile across mainstream and lifestyle media, and develop exciting launches for a number of innovative new product advancements,' said the agency.

Britax European MD Ian Watson said:‘Rave has created a number of initiatives that we are convinced will build on our authority and positioning in the industry.'

The firm's latest car seat is designed for smaller ‘compact' cars, and is billed as one of the first with ‘true side impact protection'.

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