Becta hires Geronimo for e-learning push

The British Educational Communications and Technology Agency (Becta) has appointed Geronimo Communications to promote the role of technology in learning.

Geronimo has been tasked with designing and implementing a campaign to reach out beyond the education community and engage parents, employers and learners on the benefits of technology.

Becta oversees the procurement of ICT equipment and e-learning strategy for schools.

The campaign will launch in mid-January 2008 and will focus on consumer media relations, and one of the potential activities includes the development of a report into technology in learning.

Geronimo’s five-strong team will be led by associate director Rebecca McLeod. The agency was appointed in a competitive pitch.

Becta is an agency of the Department for Education and Skills.

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