The Manchester-based agency has been hired by BakeMark on a retained basis to promote its five main ranges of ingredients.
Media activity will seek to enhance awareness of BakeMark within the retail, foodservice, food, bakery and confectionery trade press.
In addition, Mere PR will raise awareness of National Doughnut Week in May, of which Bakemark is a key sponsor.
National Doughnut Week encourages bakers to bake more doughnuts and consumers to purchase more. The aim is to raise money for the Children’s Trust charity.