New Year cinema drive

Starfish Communications is to spearhead a new PR campaign aimed at increasing the number of UK cinema-goers.

The agency has been called in by All Industry Marketing, the trade body for marketing in the cinema industry.

The ‘Back to the Movies’ campaign kicks off in January and will target existing and lapsed cinema-goers. Starfish will also handle a trade campaign called ‘Movies Are Made For The Cinema’.

It will target the industry to flag up a new trailer highlighting the illegal downloading trade.

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