FOCUS ON LIVERPOOL: Agencies battle for culture capital brief

Four agencies are fighting it out for a sought-after ­account promoting Liverpool's status as European Capital of Culture in 2008.

The Liverpool Culture Company has seen pitches from Weber Shandwick, Good Relations, Four Communications and cultural specialist Bolton & Quinn.

The successful agency will focus on the external presentation of the Liverpool, positioning it as a cultural tourist destination in both national and international media.

Sources involved in the pitch said the successful agency would be expected to drive tourism to the city by targeting travel supplements.

The winning agency will be tasked with raising awareness of Liverpool’s cultural assets, which include art galleries, the largest concentration of Grade I and II listed buildings and public sculptures outside of London, and Unesco world heritage wat­erfront site, the Pier Head.

Liverpool Culture Company director of comms Paul Newman did not say when a PR agency would be ­appointed. But he rejected the suggestion that the ­appointment should have been made earlier.

He said: ‘Our comms strategy is a combined effort between a selection of in-house teams that are ­already working hard. An agency is add-on support. Liverpool is the Capital of Culture in 2008. It’s not 2008 yet.’

Recent newspaper reports have accused the Liverpool Culture Company and Liverpool Council of dragging their feet in organising the opening ceremony.

The Liverpool Culture Company was set up – and is funded – by Liverpool City Council to oversee the Capital of Culture celebrations.

Liverpool is hoping for nearly two million extra visitors to the city as a result.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.