FOCUS ON LIVERPOOL: Agencies battle for culture capital brief

Four agencies are fighting it out for a sought-after ­account promoting Liverpool's status as European Capital of Culture in 2008.

The Liverpool Culture Company has seen pitches from Weber Shandwick, Good Relations, Four Communications and cultural specialist Bolton & Quinn.

The successful agency will focus on the external presentation of the Liverpool, positioning it as a cultural tourist destination in both national and international media.

Sources involved in the pitch said the successful agency would be expected to drive tourism to the city by targeting travel supplements.

The winning agency will be tasked with raising awareness of Liverpool’s cultural assets, which include art galleries, the largest concentration of Grade I and II listed buildings and public sculptures outside of London, and Unesco world heritage wat­erfront site, the Pier Head.

Liverpool Culture Company director of comms Paul Newman did not say when a PR agency would be ­appointed. But he rejected the suggestion that the ­appointment should have been made earlier.

He said: ‘Our comms strategy is a combined effort between a selection of in-house teams that are ­already working hard. An agency is add-on support. Liverpool is the Capital of Culture in 2008. It’s not 2008 yet.’

Recent newspaper reports have accused the Liverpool Culture Company and Liverpool Council of dragging their feet in organising the opening ceremony.

The Liverpool Culture Company was set up – and is funded – by Liverpool City Council to oversee the Capital of Culture celebrations.

Liverpool is hoping for nearly two million extra visitors to the city as a result.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.